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The Packing District Releases Dr. Phillips Juice Stand Replica Design, Seeks Operator
ORLANDO, Fla. – [Sept. 1, 2020] – Dr. Phillips Charities, the community builder behind the $700-million Packing District project, has finalized design plans for its replica Juice Stand at the Northeast corner of Princeton Street and Orange Blossom Trail. An iconic piece of the early Dr. Phillips citrus operations, the replica Juice Stand will serve as a landmark for The Packing District and pay homage to the citrus industry in the area.
With an eye toward preserving the buildings of the past while celebrating the future, the development team seeks to repurpose as many existing structures as possible. Remnant brick repurposed from old buildings constructed by Dr. Phillips in the mid-1900s will be upcycled as exposed aggregate for the new Juice Stand landscape walls. It’s an approach that will be employed across multiple buildings and become a texture synonymous with The Packing District.
The Juice Stand will sit near The Cannery, a luxury Class A multifamily project developed by Embrey Partners, on what is to become a primary point of interest for The Packing District, featuring a grocery store and restaurants. The site is where Dr. Phillips once canned oranges for distribution around the world.
The team is also seeking a third-party operator for the space, which was designed to be the home of a small food and beverage concept. Interested parties should visit packingdistrictorlando.comand submit an inquiry through the contact form.
“Our vision for the Northeast corner of Princeton and OBT is to begin to activate this space for the community now as we see Embrey’s multi-family housing come online in early 2021 and start building out what is a gateway corridor for those entering The Packing District,” said Ken Robinson, president/CEO of Dr. Phillips Charities. “We’re envisioning a small food and beverage operator who would offer a distinctive experience throughout the day for patrons. That could be a coffee shop, wine tasting room or the like. Right now, we’re really looking for interested parties to present their innovative ideas for this unique space.”
Plans for the 202-acre project have continued to unfold within the last several months. Earlier this summer, Dr. Phillips Charities announced a gift of $1.5 million to the City of Orlando to cover construction costs of a pavilion for arts and community engagement in the regional park. Then, in April, Toll Brothers was selected to build 135 townhomes on eight acres within The Packing District’s regional park. Late last year, Embrey Partners held its ceremonial groundbreaking for work on The Cannery at The Packing District, the first project to break ground in the district. The news was followed by an announcement by the YMCA of Central Florida with the name of its new Family Center – Leonard and Marjorie Williams Family YMCA – which will be located in the regional park.
These announcements are just one piece of the overall master plan to develop a unique, eclectic and vibrant mixed-use environment that pays homage to the industrial heritage of the district and the community legacy of Dr. Phillips.